Become your own creative director
You've already started building your brand. You've spent hours on it, maybe more than you want to admit, and it still doesn't feel like it hits the mark. You don't need someone to take it off your hands. You need someone to show you how to think like a designer about it. In four hours of 1:1 time I'll walk you through my own process. You do the building, I guide you, so you walk away with a clear direction and the confidence to keep going on your own.
🎟️ New offer price: $800 for the first 5 people, then $1,500You've spent hours in AI tools trying to write the right prompt, and the results still aren't working. You can't hit the mark.
You've DIY-ed your brand as far as you can. Something is off, and you're stuck on what to fix.
You know exactly what you want your brand to feel like. You just can't communicate it visually.
You don't need to start over. You need a guide.
A flexible process, around what you need the most
Every brand is different, so we shape our four hours around what you need most. This is the structure most clients follow, so you know exactly what to expect.
Discovery
1 hour · togetherWe go through my discovery questions to uncover your brand's personality and values, the foundation for every design decision after this.
Make your styleguide
1 hour together + homeworkWe turn what we uncovered into a clear direction. Then, using my template, you make your styleguide, which helps you narrow down your direction.
Review & refine with me
2 hours · togetherThis is where it all clicks. We spend 50% of our time reviewing everything you've created, and I give you my honest, expert guidance on every piece, so you leave with a clear direction you're excited about and the confidence to keep building.
Need more time on discovery, or want to go deeper in the review? We adjust as we go. The structure is there to guide you, not to box you in.
I won't just review your brand.
I teach you how a designer thinks, so you understand your brand's values and personality and can make informed decisions. So you can:
- Stop guessing with every colour, font and image you choose
- Finally communicate visually what you've always known you want
- Get honest, expert feedback on everything you've already built
- Walk away with a clear direction, and the confidence to keep building
Yourself
Your brand direction becomes the common thread that runs through:
So your brand feels like you wherever it shows up, not just on social media.
Made for solopreneurs and founders who've already started
This Is For You If... ✨
- ✅ You've already started building your brand and feel stuck
- ✅ You know what you want but can't get it to look right
- ✅ You want to understand the why behind every design decision
- ✅ You'd rather do the work yourself, with an expert guiding you
- ✅ You're ready to commit four focused hours to your brand 🔥
This Is NOT For You If...
- ❌ You want someone else to design everything for you
- ❌ You're looking for a quick logo with no thinking behind it
- ❌ You're not ready to do the homework between sessions
- ❌ You want paint-by-numbers templates that look like everyone else
Rather hand it off?
See Done For You →The Investment
New offer price for the first 5 people. Then prices increase.
Claim Your Spot ✨- 4 hours of 1:1 time with me
- My brand discovery questions
- Your brand personality & values
- My styleguide template
- 2 hours of review & guidance
- Flexible, around your needs
The Kind Of Brand I Build
These are brand transformations from my design studio work. Do It Yourself is something new: the first time I'm offering this DIY guidance coaching, so you get the same expertise, direction and eye, but built by you, with me guiding every step.
Balloon Sparkling Water: before / after 🥤
Before working together, Balloon was blending into the shelf, looking too similar to mass-market competitors and struggling to communicate why a $2.50 can was worth it. After our rebrand, the brand was relaunched with a bold, distinctive visual identity rooted in their "flavour that pops" tagline, bold, confident, and impossible to ignore. Now their Instagram grid is something to be proud of, and the brand is ready for retail.
Rhonda Khan: before / after 💫
Rhonda had evolved as a business owner, but her brand hadn't kept up, her positioning had shifted, her offerings had changed, and she needed a brand that reflected who she'd become. We rebuilt it together, creating something fully aligned with her new direction and vision. She trusted me so completely that when it was time for an update, she came straight back, no question.
Kirsty Hulse: before / after ✨
Kirsty had a tired, outdated website that no longer reflected the calibre of her work or connected with her Confidence Live brand. After working together, she walked away with a cohesive, elevated brand across all touchpoints, and people noticed immediately. Her words say it best: "I will genuinely never work with anyone else for design. You are one of the best."
The Copywriter Club: before / after 🎉
The Copywriter Club had an annual event that needed a full visual rebrand, something professional, fresh and one-of-a-kind that would excite their community and sell tickets. After working together, they walked away with a complete event identity that felt fun, elevated and totally them. In Kira's words: "I'm floating on cloud nine because I found Alejandra."
Hi, I'm Ale
I'm Ale: creative director, brand designer and founder of Mas Joy Studio. For over ten years I've been helping visionaries and creative service providers build brands that feel as good as they look, rooted in strategy, built with heart and designed to grow with you.
I created Do It Yourself because I believe that when you have a brand that truly reflects who you are, showing up stops being scary and starts being something you actually want to do. You deserve a brand as powerful as the work you do. And I'm here to guide you while you build it. ✨
Your Questions, Answered 💖
I'm not a designer. Will I understand what we're doing together?
100% yes, and that's exactly the point. I explain everything in plain language and teach you how to think like a designer about your own brand, so you're never lost or overwhelmed. 💖
Who does the design work?
You do. I guide you, review your work and help you make informed decisions, but you're the one building it. That's how you become your own creative director. ✨
I've already spent so much time on my brand. Is it wasted?
Not at all, it means we have something to work with. We review what you've built, keep what's working, and fix what isn't. 💥
What if four hours isn't enough?
The process is flexible, so we focus the time where you need it most. And if you'd rather hand it all over, Done For You is always an option. 🔥
Do I need to be active on social media for this to work?
No. This is about your brand, wherever it shows up: your website, your offers, your materials. How and where you show up is up to you. 🌸
Why only 5 spots at this price?
Because this is the first time I'm offering this DIY guidance coaching, and I want to give these first clients real attention. After the first 5, prices increase to $1,500. 🌸