Your brand, with more joy.
Built for you or by you.
I'm Ale, a brand designer in Barcelona with 15+ years of experience. I can design your brand and website for you, or guide you while you build it yourself. Either way, you end up with a brand that finally feels like you.
Two ways to work together, plus a free 15-minute call to find your fit.
I've spent 15+ years as a designer, from senior creative roles inside B2B SaaS companies to running my own studio here in Barcelona. I know what it takes to build a brand people trust, because I've built them from both sides of the table: as the designer at work on the deck, and as the founder deciding what to bet on. Every project starts with a real conversation, not a template.
Ways we can work together
Want me to build it for you, or want to build it yourself with me guiding you? Pick the path that fits where you are right now.
Done for you
You bring the vision, I design your brand, your website, or both, from strategy to handoff.
- Brand Refresh
- Web Refresh
- All In Experience
- 6 to 12 weeks
- Payment plans available
Do it yourself
You've started building your brand but it isn't landing. In four 1:1 hours I guide you to become your own creative director.
- 4 hours of 1:1 time with me
- Discovery, styleguide and review
- Flexible, around what you need
Not sure which path is yours?
Book a free 15-minute consultation. Tell me about your business and where you're stuck, and I'll point you to the right fit, no pressure.
Find your path
Answer three quick questions and I'll show you where to start.
Side by side
Kind words, from real projects
A few of the brands I've built
A few highlights from recent projects, plus more brands I've worked with below.
Balloon
Took a sparkling-water brand from an outdated look to an elevated one, new website, social templates, and a set of custom brand patterns that tie the whole line together.
"Working with Ale is a joy, communicative, thorough, and supportive; everything you want in a branding partner. Balloon's Instagram and online store have been elevated to the next level." Juliana, Balloon
Visit site →
Rhonda Khan
Rebuilt a keynote speaker's brand from an outdated agency logo into a personal identity that's actually hers, new site, one-pager, and brand kit built around her own voice.
"Ale is an incredibly gifted designer and a joy to work with, flexible, thoughtful, and deeply human in her process. Whenever I need design support, she's the first person I call." Rhonda Khan
Visit site →
Bucket List Rewards
A full brand and website revamp that boosted functionality, visual engagement, and conversions.
"Ale was instrumental in revamping the Bucket List Rewards brand, our site is now far more functional and visually engaging, and we've already seen a significant boost in conversions." Jeremy Wallace
Visit site →
Confidence Live
A full brand and website build for Kirsty Hulse's own conference on motivation, confidence, and self-improvement, bold identity, a multi-page site, and a set of social templates her team could run with long after launch.
Visit site →
Kirsty Hulse
An ongoing partnership across Kirsty's speaking and training brands, Roar! and Confidence Live, plus her own six-page personal site.
"Ale is simply brilliant at what she does. She's designed multiple brands for me now, and each time she just gets it, there's no lengthy back-and-forth, she has this incredible knack for turning conversations into exactly the design you're looking for." Kirsty Hulse
Visit site →
Shine Bootcamp
A bold brand identity and website for Shine Bootcamp's speaker accelerator program, playful illustrations, a full color system, and a site built to turn ambitious women into confident conference speakers.
Visit site →More brands I've worked with
The Copywriter Club
A fresh, one-of-a-kind identity for TCC's annual conference, professional, fun, and unmistakably theirs.
Visit site →Joyería Belle
A full brand build with packaging design and a social media repositioning to match.
Visit site →Kansai
A restaurant brand refresh, new identity and visual system for the dining experience.
Visit site →The Course Correct
A brand and website built from the ground up for The Course Correct.
Do It Yourself
Not every founder wants a done-for-you package. You've already started building your brand, you've put in the hours, and it still doesn't feel like it hits the mark. Do It Yourself is four hours of 1:1 guidance where I walk you through my process, less "here's your final deck," more "here's how to think like a designer about your own brand," so you become your own creative director and showing up online stops being the most stressful part of your day.
🎟️ Special price $800 for the first 5 people, then prices increase to $1,500
Before you book
Do you offer payment plans?
Yes, every Done for you package can be split into a payment plan. We'll set it up during our first call.
What's the difference between Done for you and Do it yourself?
Done for you means I design your brand, your website, or both, and hand you the finished result. Do it yourself is four 1:1 hours where I guide you through my process and you do the building, so you become your own creative director.
Who is Do it yourself for?
Entrepreneurs who have already started working on their brand, have put in the hours, and feel it still isn't hitting the mark. If you want guidance rather than someone to take it off your hands, this is for you.
Not sure which path fits?
Book the free 15-minute consultation. Tell me about your business and where you're stuck, and I'll point you to the right option.
How do I get started?
Book a free 15-minute call through the link below and tell me a bit about what you're building. We'll figure out the right fit together.
Ready to start your project?
Fill out the client application and I'll get back to you within 2–3 business days.
Follow along on Instagram
Process, projects, and the occasional dance break.
@masjoystudio